(Hi there. If you don’t know us, we are Product Photographers in Chattanooga, Tennessee. We specialize in many types of photography, including product, advertising, catalogue, branding, and lifestyle photography. We also have the ability to serve national and international clients. For all types of product photography, this process is usually quite seamless. Most larger companies will simply mail products to their product photographers of choice in order to have photos taken. Okay, read on.)
Product Photography is a large umbrella term, so we like to break it down further.
We separate different types of photography to keep things simple for our clients. Within Product Photography, you have both “Catalogue Photography” and "Advertising Photography".
When you are shopping on the Banana Republic website, you’ll see mostly Catalogue Photography.
Catalogue photos will have the product on a simple background (grey or white) with a tasteful lighting setup and maybe a prop or two. Catalogue photos are simple and are designed to showcase the product without any distraction.
Advertising Photography is more flashy. Think of this as the giant photo of an ice-cold Coca-Cola on a massive billboard. Advertising photos may incorporate motion, as well as bold, eye catching backgrounds.
Advertising Photography is at home on Instagram and the large banners of your website. It is designed to catch the viewer’s attention. It can be used for branding, a call to action, and more. So, it certainly has similarities to catalogue photography, but where catalogue photography is simple and to the point, advertising photography is bold, exciting, and flashy.
Your catalogue of products on your website needs to be in typical catalogue-style. Keep it classy, but not too distracting or fancy. All of the photos need the same background and lighting setup in order to communicate consistency.
This is extremely important for attracting first time buyers. They must see consistency, because consistency will allow them to trust your business much more quickly.
Take a few minutes to browse some of your favorite brands’ websites. On their product pages, you’ll notice that the products are photographed very consistently to one another. This consistency communicates professionalism.
Simply put, advertising photography is important for advertising.
-Catalogue Photography is simple and straightforward. Consistent Catalogue Photography is essential for generating trust and sales.
-Advertising Photography is at home on the banner of your website, when used in Adwords Ads, and on Instagram. It’s BOLD and catchy and it leaves an impression. It’s a “WOW” photo. One might look at photos like this and think, “how on Earth did they accomplish that photo?”